[YOU DON’T NEED A BUSINESS PLAN—YOU NEED THIS INSTEAD|FORGET THE BUSINESS PLAN—START HERE|WHY MOST BUSINESS PLANS FAIL (AND WHAT TO DO INSTEAD)|LAUNCH SMARTER: SKIP THE BUSINESS PLAN|BUILD BEFORE YOU

[You Don’t Need a Business Plan—You Need This Instead|Forget the Business Plan—Start Here Instead|Skip the Business Plan: Try This First] [You’ve got the idea.|The spark is there.|You already know what you want to create.] [Maybe even the name, logo, and domain.|You might even have your brand visuals ready.] But every time you [sit down to